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or those of you who are interested in reading a frank assessment of the leather industry’s role in sustainability, I recommend “Marketing claims that miss out on the truth” (PDF format). In this article, Michael Braungart, author of “Cradle to Cradle” talks about how designers play an important role by selecting materials that are well understood and sound not only for the job in hand but for perpetuity. (Related topic “To paraphrase Forrest Gump: ‘Green is as green does’”).