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olor specialists seeking to identify which cultural and lifestyle trends will have global relevance, named 4 sociological themes that will impact color choices going into 2010.
1. Reinventing happiness–consumers repsonding to the seemingly precarious nature of life will seek out things that give them pleasure and satisfaction such as creating a peaceful home environment or pursuing an escape.
2. Tech it easy–designers are less daunted to cross established boundaries and embrace new materials and textures.
3. Embracing Gaia–acknowledges how modern materials allow creative people freedom to express themselves through inspirations from mother nature.
4. Age shock–boundaries between the generations are less distinct. Energy and attitude overlap Baby Boomers who enjoy hip, active lifestyles, and younger people look to embrace style and sophistication.
Source: Clariant Masterbatches Division
